Wanting to differentiate herself from other professors, Dr. Brooks is a unique one, wanting folks from all walks of life to feel comfortable listening to her podcast and cultivating community. She needed to convey credibility, a comfortable learning space as a podcast, and stand out in the educational and inspirational podcast space.

To shape Dr. Brooks’ podcast identity, I explored her position within the edu-tainment space—where many competitors lean bold and high-energy—and uncovered her desire for something more grounded and inclusive. The resulting logo balances calm, warmth, and community, reflecting a podcast designed for learners of all backgrounds.

Drawing from her previous nature-inspired brand, the visual direction reinforces core values of empowerment, curiosity, authenticity, and continuous growth. At its heart, the brand fosters open-minded learning and a sense of shared journey among its audience.